Privacy Policy

1. Information We Collect

We collect only the information needed to run the boutique and the editorial side of the site. This falls into two categories:

• Information you provide directly: When you contact us through a form, sign up for a newsletter, or place an order, we receive your name, email address, phone number, delivery address, and the content of your message or order details.
• Technical information collected automatically: When you browse the site, we may log your IP address, browser type, device type, pages visited, and the date and time of your visit. This helps us understand how the site is used and keep it secure.

2. How We Use Your Information

We use the data we collect for specific, limited purposes:

• To respond to your enquiries and provide customer support.
• To process and deliver orders you place through the boutique.
• To send you updates about new collections, maker profiles, or style notes, only if you have opted in.
• To improve the site's performance, content, and user experience through aggregated analytics.
• To comply with legal obligations or protect our legal rights.

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

3. Cookies and Tracking

The site uses cookies and similar technologies to remember your preferences, keep items in your cart, and understand how visitors move through the pages. Some cookies are strictly necessary for the site to function; others help us measure traffic and improve content.

You can disable cookies in your browser settings, but please note that certain parts of the site, such as the shopping cart, may not work correctly without them. We do not use cookies to serve targeted advertising or to track you across unrelated websites.

4. Analytics and Third-Party Processors

We use analytics tools to understand aggregate visitor behaviour, such as which articles are read most often or which product pages receive the most views. These tools may process your IP address and browsing data on our behalf.

We also rely on service providers for website hosting, email delivery, and order processing. These providers handle your data only to the extent necessary to perform their functions and are bound by confidentiality obligations. We do not authorise them to use your information for any other purpose.

5. Data Retention and Security

We keep personal information only as long as needed for the purposes described in this policy, or as required by law. Order records are retained for accounting and warranty purposes, while enquiry messages are kept until the matter is resolved.

We apply reasonable technical and organisational measures to protect your data against unauthorised access, alteration, or loss. No method of transmission over the internet is completely secure, but we work to maintain appropriate safeguards.

6. Your Rights

Depending on your location, you may have the right to access, correct, or delete the personal information we hold about you. You may also have the right to data portability and the right to withdraw consent where processing is based on consent.

If you wish to exercise any of these rights, or if you have concerns about how your data is handled, please contact us using the details below. We will respond within a reasonable timeframe and in accordance with applicable law, including the Protection of Personal Information Act (POPIA) in South Africa and the GDPR where it applies.

7. Contact Information

For any privacy-related requests, including access, correction, or deletion of your data, please reach out to us:

8. Transparency Statement

We are committed to honest communication. We do not make misleading claims about our products, fabric origins, or the makers we profile. We do not use fake urgency, fabricated endorsements, or false representations of affiliation. Any claims about garment durability or fabric quality reflect our genuine understanding and experience, not unverified promises. If you believe any content on this site is inaccurate or misleading, please contact us so we can address it.